I wonder how many more sales Lockwood would get out of the gift machine if they just let people buy for themselves. I don't see what it hurts, outside of the obvious notion that it would become more of a 'store and gift machine'. I do have an alt account but it's a pain to fund two accounts and then you always have some leftover cash. Regarding this week, I'm not too excited about the other content but the sale is cool, I may pick up a thing or two there, although I don't actually think the sale has started yet...
