Episode one, titled The Mysteries of Little Riddle, is available for a free download on PSN for users in Europe, North America, Australia, and New Zealand, between April 19 and May 3. Link Blue Toad Episode 1 free on PSN
They must gave it to Eu for free and give it to others limited time i guess.. I just got it off of eu since you said something but i'll have to add it to my NA account when it becomes free..